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 Edible Coffee Cup in KFC Tests in Britain

Diners at KFC restaurants throughout Britain soon will be able to have their coffee — and eat the cup, too. KFC, one of the chains operated by Yum Brands, is going to test an edible cup made from a wafer coated in sugar paper and lined with a heat-resistant white chocolate. The new cup will debut about the same time as KFC restaurants plan to introduce Seattle’s Best Coffee, part of Starbucks. “We have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities,” Jocelyn Bynoe, brand manager for Yum’s international operations, said in a statement. The new cup addresses several of the trends bedeviling the food business today, including consumer concerns about the environmental impact of packaging, as well as their desire for simplicity. “This type of edible packaging is definitely aligned with the global consumer mind-set in terms of sustainability and simplifying their life,” said Shilpa Rosenberry, senior director of global consumer strategy at Daymon Worldwide, a consulting firm that works with many food companies. Yogurt businesses and coffee restaurants are seeking ways to reduce the footprint their packaging leaves, and more restaurants and food-service operations are using recyclable materials in their carryout businesses.

 Recruitipedia Russia

Insights into recruitment in the Russian Federation Welcome to the second issue of Recruitipedia: ExecutiveSurf's occasional review of the talent landscape around the world. This month, we will feature Russia. Russia emerged from a decade of post-Soviet economic and political turmoil to reassert itself as a world power. However, ongoing tensions over Ukraine and international sanctions are weighing heavily on the Russian economy, which is forecast to grow by 0.7% in 2014-15. A weaker ruble and Russian counter-sanctions on western food imports will push up inflation and hold down household consumption. Business sentiment has worsened and investment will contract sharply. Government finances will come under increasing strain from 2015. What does it all mean from an HR perspective? You will find Recruitipedia of interest if you are hiring talent in Russia, checking out demand for your expertise in the Russian recruitment market, or if you are simply interested in better understanding the talent market there. The economic situation has had an impact, currently ranking Russia the fourth largest European economy and according to Bloomberg Markets, 14th amongst the world's emerging markets.

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